2001 Electronic Components - Bluegiga Access Server

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Bluegiga Access Servers

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Proximity Marketing with the Bluegiga Access Server

Bluetooth technology, today, is a very basic feature in almost every new mobile phone, and can be also utilised for local information marketing or 'Proximity Marketing' where the user gets valuable information to their mobile phone, typically free of charge.

Bluegiga Access Server is designed to meet the demands of the most reliable, flexible and powerful Bluetooth local information systems where up to 21 simultaneous mobile phone connections are supported via single Access Server.

Bluegiga Access Server acts as network router AND local information storage.

The Access Server automatically identifies mobile phones entering its radio coverage (10-100 meters) and interacts with the phone over the Bluetooth link. The only thing the user needs to do is to accept the connection by pressing the 'Yes' button at mobile phone.

The Access Server can be completely standalone or hooked to a network for more real-time information and management. It can also offer 'Pull' as well as 'Push' marketing.

The Proximity Marketing feature is implemented using the Access Server's built-in Obex-Sender application. Obex is the Bluetooth profile used to transfer files to other devices.

The Obex-Sender application, system development and installation requires from the company an understanding of radio technologies, wireless and wired networks and capabilities to interface with other systems. Some development resources may be needed, depending on the system complexity. Bluegiga's role in Proximity Marketing systems is to be a platform supplier.

Further information is available from this site, including user guides for the Access Server and Obex Sender application and FAQ pages.

Check with 2001 if you are not certain of the capabilities of the provided solution or it's ability to meet your requirements.

Bluegiga Solution Manager

The Bluegiga Solution Manager (BSM) allows remote access and updating of the Obex-Sender and other applications remotely.

The need to make a local wired connection to the Access Server is removed, as the BSM can operate through standard wired networks (Internet) or public cell phone networks.

See the links to the right, and our ftp download area for additional information, or contact 2001